Influences affecting consumers buying fashionable clothes

Subject : Influences affecting consumers buying fashionable clothes There are many different factors which could afect the buying behaviour of the consumers when it comes to fashion and clothing. There are two types of behaviour,the individual type which depends on the individuals tastes and the environmantal type which depends on culture and society. We also bare in mind that most of the people we cater for, range from an age of 15 to and age of 30 years. As i mentioned previously culture is a very important factor when it comes to the production of clothes and fashion and we are very aware of it since our company is situated in india. Even now with the idea of globilization in today's young people's minds, there is still a tendency to follow the country's tradition or habbits which changes the buying behaviour of our potential customers drastically. Therefore we have to cater and adapt to the country's traditions and wants. It would be a big mistake to try and sell clothes that go against these people's culture or religion, because they simply won't buy them. But this dosent mean that we shouldn't produce clothes that go against these peoples culture since in the country there is a certain percentage of people not following this culture or same tradition. This percentage is called the sub-culture which is very important for our company. As a fashion clothing design company we should keep in mind gender. Nowadays gender are more or less equal so it is important to balance the stock we have for both sexes. Age is also important as i mentioned above. We must cater for the majority age group. Lifestyles also shouldn't be neglected. this area is extremely important when it comes to producing clothing. Since our main market are students there are two factors which influence their lifestyle. One influence are the reference groups and aspiration groups. A good example of these are famous people known to these students like singers or actors. These people manage to introduce any kind of fashion ranging from all sorts of weird fashion back to old fashioned ways of dressing. Therefore its hard but important to keep up to date wit these changes in fashion so that we can supply our customers with what they want. Another influence is family. Many times students are represented by the parents but its not that common anymore. Its more likely that they are represented by an older brother or sister. Social classes are very important to look at when producing clothes. In a country one finds different social classes and therefore there is a choice. We either cater for all the different classes or choose the class which has the majority of potential buyers. For example the Upper social class are more likely to buy a classic neet shirt or trousers whilst the middle social class would be happy wit a T-shirt and a pair non classy trousers, for example jeans. But since we are catering for a group of people who are students they are more likely to buy new fashion so we have to satisfy their needs buy selling them what they want like the latest fashion at a price that can satisfy their income. Another factor that i think should be mentioned is the marketing effort shown by the employees for hight customer recognition. If this is done it puts a vital good light on our brand and outlet. They should do their best to please the customer so that the customer gets a good impression and leaves the shop satisfied. All the factors mentioned above are very important and should be followed up to obtain a higher sales volume. They should be researched and examined and also kept up to date as much as possible. If this is done the company will have great success not only with its present customers but also with new ones to come.