External and Internal Environments Essay Example | Topics and Well Written Essays - 2000 words - 9

External and Internal Environments - Essay Example From this study it is clear that people bewildered by the business strategy of the company which lead to the rapid upsurge of Starbucks. The rapid growth of the Starbucks has made rivals challenging to match the speedy success. The prime purpose of the company is to maintain old-fashioned way of making coffee by creating a culture of belonging and warmth with implementation of new technology. Furthermore, these values and mission can help to retain old customers and attract new customers.This paper highlights that the general environment of the company is defined as the conditions and factors that are uncontrollable and can affect everyone in a market or industry. It is difficult for a firm to control forces affecting the general environment. Moreover, the evaluation of the general environment can benefit companies to identify future opportunities and predict changes. There are seven segment of general environment which includes demographic, legal, technological, sociocultural, globa l and economic segments. It is pivotal for Starbucks Corporation to assess the changes and continually monitor necessity changes for the benefit of organization. Two segments that can effectively influence Starbucks Corporation are technological and economic environment.  Emergence of technological advancement has forced organization to innovate to sustain in the market. The capture of Chinese market has been one of the prime objectives of Starbucks Corporation.